Description: 40 hour course covering strategies, buyers and consumers, branding and positioning and everything you need to know about the marketing process.
Buyers and Consumers
Branding and Positioning
Product and Pricing
Pricing and Channels
Logistics and Communications
Mass Media and Global Marketing
Resources: System Requirements
Chrome (recommended), IE 7+, Firefox 17+, Opera 11 or later, Safari 5.0 or later, Audio, Java and Flash.
Other information: Target Audience
Financial & Accounting Professionals
Operations & Logistics Staff
Safety & Compliance Officers
Learning method: online, self-paced